30 Minuten Twitter, Facebook, XING & Co

Written By Amarjit Singh on 01 March 2013 | 10:41 PM

30 Minuten Twitter, Facebook, XING & Co

30 Minuten Twitter, Facebook, XING & Co

2010 | ISBN: 3869360771 | 80 pages | PDF | 8,4 MB

Facebook, Twitter, XING und andere sogenannte Social Media sind derzeit in aller Munde. Doch was verbirgt sich hinter diesen Begriffen? Sind sie nur Hype und Spielerei? Oder doch auch Business-Chance? Das Buch zeigt Ihnen leicht und verständlich, worum es eigentlich geht. Sie lernen die einzelnen Werkzeuge kurz, kompakt und verständlich kennen. So können Sie mitreden und mitmachen, Chancen nutzen und Risiken einschätzen: sich und andere informieren mit Twitter; Kontakte pflegen mit XING und Facebook aber sicher!

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10:41 PM | 0 comments | Read More

Top 6 Ranking Factors That Google Looks For In a Website

Written By Amarjit Singh on 26 October 2012 | 3:10 AM

Google has been constantly changing its algorithm to continuously provide reliable information to people. Most internet marketers have been frustrated with the ever-changing algorithms of Google and have given up. Most of them also tried some SEO techniques that others have thought to be long dead like web 2.0 postings, profile links and article directory submission. The truth is there are only few factors that determine the ranking of a website in Google and here are the six critical ranking signals that I think describe them the most.

Age or Time
The age of a domain or the amount of time that the site is live is one of the ranking signals. Google gives priority to those sites that has been continuously providing high information for some quite time. Meaning, the older your site is the better but having an older site does not necessarily means you will rank first, it’s just one of the things your site should have.

Users or Visitors
Another ranking signal is your site’s visitors or users. The more people are coming to your site in search for more information, the more Google views your site as an important site that deserve to be ranked. Most people will use automated methods just to drive traffic to their sites, this is not advisable since Google can easily detect if the visitors are legit or just coming from software or a robot.

On-Page SEO
How your site is optimized also determines its ranking. Over optimized sites and less optimized sites usually falls in the bottom place. Doing some On-Page SEO can either make or break your site’s ranking. Make sure your site is optimized enough to rank and not too much to lose your rank.

Finding the right keyword will give you a chance to be on top despite how many competitors you have. Just be sure to diversify your keywords since Google now looks into how diverse your keywords are. Instead of using the keyword “Ranking Signals” as your anchor text or main keyword, you should also consider using some other semantic keywords like “Ranking Factors”, “Ranking Signs” and “Ranking Basis”.

Social Media
Social media are playing an important role in determining the ranking of your site. Social media is now being used as a form of SEO especially in disseminating information that can be found on your site. In Google’s point of view, websites that receive a lot of social media attention is important and therefore should be ranked higher.  Too much social media to your site can get your site flagged by Google as a spam site. Exercise extreme caution when using social media as a form of SEO.

Another key factor in determining a site’s ranking is backlinks. Backlinks can easily be created with profile links, article directories, web 2.0 sites, social bookmarking and site directories. Though it is very easy to create backlinks, it is quite difficult to find a high quality and relevant backlink. Based on the recent Google updates (especially Penguin), Google now wants high quality and relevant backlinks rather than volume. Sites that have 100 backlinks to their sites might be ranked lower than a site that has 20 high quality and relevant backlinks.

Though there are six ranking signals that Google is looking for, an excess or lack of one of the signals can affect your site’s ranking. Just make sure to balance all of the six signals and you will be seeing your site rank as number one on Google.

Author: Jomer Gregorio
3:10 AM | 1 comments | Read More

The Basics of Social Media Optimization

Written By Amarjit Singh on 19 October 2012 | 6:51 AM

Plenty of companies have learned about the importance of search engine optimization but few have learned about social media optimization. Consumers are no longer just using search engines to research companies. They are also looking on all of the social media sites as well. Whether a company has a social media presence or not, it’s important to know what’s going on.

The sheer popularity of social networking sites and how it is a huge part of many people’s lives whether they know it or not – but social networking sites such as Twitter, Facebook, LinkedIn and combined with numerous other social media sites such as YouTube, Hubpages and Squidoo and then social bookmarking sites such as Digg and StumbleUpon are far too powerful to ignore.
Comments will be made with or without a Facebook business page. Chatter will go on within the individual pages of Facebook and even Twitter. A person with 100 friends could post about a bad experience at a restaurant. Those 100 people will then have a negative outlook on that restaurant. If the restaurant isn’t aware of the comment, they won’t know how to improve.
This is where social media optimization begins. A business needs to realize the importance of social media and how it can affect their business. Every day, businesses close because they aren’t getting the support of consumers. This can be prevented by understanding how important social media really is in today’s society.

As you may be able to figure out, SMO is a vital part of a marketers toolbox. The amount of traffic which is consumed and passed around via all the social media websites on the internet is an internet marketers dream – Social Media Optimization is the way in which you tap into this flurry of traffic.

Social Media is becoming such a huge part of Search Engine Optimisation (SEO) as it helps to get the content out there on the internet to attract users to his / her website. As SEO gets bigger and bigger there are more affecting factors coming into the process, it’s important to keep up and make sure that your website checks as many boxes as possible, SMO is another box in that checklist. You would be silly to be not utilizing SMO in your web efforts but you would be astoundingly stupid to be skipping past SEO as a whole as well.

A variety of services are offered for social media optimization. This can include setting up Facebook and Twitter accounts, managing what’s being said and even posting comments based upon the conversations being held across the social media in relation to the company and its ability to provide a good product or service.

Companies that embrace social media optimization do very well for themselves. Some of the top companies in the country have made it to the top by learning how Facebook and Twitter can help them, not hinder them.

Jaswinder Kaur also offers social media tracking. This will allow a company to find out what’s being said quickly and timely. Once comments are known, a company can determine how they want to proceed in order to gain the respect of consumers.

What are the Benefits of SMO -

  • Instant website exposure which drives huge amounts of traffic
  • Create and maintain a community around your brand
  • Increases your brand’s awareness
  • Helps obtain backlinks and index’s them to Google quickly

How can you Improve your SMO technique -

At the beginning when SMO was fairly new there was a set of certain rules on how to go about your duties and conduct yourself, but this has evolved greatly and if you stick to the following key points then you should get the results you need;

  • Do not Spam! – This goes without saying, do not send numerous and spammy links out, nobody will get involved with them
  • Increase your “linkability” – Increase the quantity of the content with a blog and make the copy compelling so that users want to link to it, as well as ensuring that it’s accessible enough so that users can find it and link to it
  • Help your content travel – Content that is in pdf files, audio files, videos etc can also be syndicated out to these social media sites so don’t forget it – and do not forget to add a link to your submission to make it even easier
  • Encourage the mash-up – Try to get more people envolved, give the users something back so they will want to link to your site, for example use RSS feeds
  • Help out to be helped out – If you require something to be shared on other people’s networks and communities, lend a helping hand and share their work

6:51 AM | 2 comments | Read More

What is SEO 2012?

Having returned from doing 2 conferences back to back, the iGaming Affiliate Conference in Barcelona and the A4U Expo in London, I thought it would be a good time to do a post on the topic that I was talking about in my sessions.
I tend to get asked to talk on the future of SEO, and with this year being such as violent one in terms of changes from Google it’s important to take a look at what is SEO 2012.
Back in January 2011 I did a session on the future of SEO and created a screenshot of what I thought Google would look like .. this is what I thought…
So how far off was I?
You look at the serps for the same search today and see this… its still the 10 blue links on the page
But if you look at the “see results about” we are now in the realms of where I thought we would be heading towards, just without the big Youtube integration.
There is also more going on with the search results for such things as “credit cards” and “car insurance” and who knows how far Google will push the boundaries with their Adwords customers as to how prominent these become.
There has been a torrent of updates from Google that are rolling faster …
Feb 23rd 2011 – Panda / Farmer, affected 12% of results. Hit Europe, April 11th 2011
June 21st 2011 – Panda 2.2 (first time they have carried over an update)
August 12th 2011 – Global Panda roll out, 6-9% of queries
Sept / Oct / Nov – Panda flux updates
January 18th – Panda 3.2
January 19th –“Top heavy” – sites devalued
March 21st – Unnatural Link Warnings in WMT, followed by ranking drops
March 23rd – Panda 3.4 – announced by Twitter, 1.6% queries
April 19th – Panda 3.5
April 24th – Penguin – over optimisation penalty, bad links
April 27th – Panda 3.6
May 25th Penguin 2
June 8th Panda 3.7
June 25th Panda 3.8
July 24th Panda 3.9
August 20th 3.91
September 18th Panda 3.9.2
August 10th – DMCA penalty
September 29th – EMD penalty
October 5th – Penguin 3.0, ~0.3% impact
And these are just the ones they have announced. Algorithm changes still go on and sites will still pick up penalties outside these updates. My advice would be to take action and not wait for the next update.
So what is Google like in 2012?
There have certainly become more transparent, but why are they giving us this information? We know that they have been recruiting Odesk workers to carry out quality reviews, and they have always been inside link networks (they just probably know about more now!). We have had our keyword data in Analytics restricted with the introduction of “not provided” and soon Google Shopping Paid inclusion will be coming into force. Google now have a massive amount of link data following all the reinclusions so 2013 will be even tougher on link building.
So what was Panda? 
It was…. “designed to reduce the rankings for low quality sites – sites that are low value add to users, copy content from other websites or sites that are just not very useful” (quote by Amit Singhal & Matt Cutts, 25th February 2011)
Sites that got hit had weak content, had links from sites that got hit, were over affiliated and poor for the user, but you can recover from it.
So what is Penguin?
Penguin is a Google algorithm change targeted at webspam ….”the change will descrease rankings for sites that we believe are violating Google’s existing quality guidelines” (quote by Matt Cutts, 24th April 2012)
To recover from Penguin you need to clean up your link profile and remove any weak or unnatural links. Also look at the anchor text balance in the link profile. When you have removed the links and recovered you’ll need to rebuild the profile as your rankings are likely to be weaker. It is clear now that the unnatural link warnings that were issued in March 2012 were the prelim to Penguin, and was a good exercise to gather link data, but even though Penguin is algorithmic, if you had one of the original warnings you’ll still need to do a reinclusion request to come back.
So What Does Google Want in 2012?
“Write good content and you will get links” … REALLY!
How can a site gain links from good content with all the social network sharing that goes on. Years ago before Twitter and Facebook people would leave proper comments on websites, or rewrite an article on their blog, with their spin on it and link to the source. This rarely happens now as people just Tweet and Like something and then it’s gone as the noise of the internet increases.
“Build sites for users and not for Search Engines”
Google can now algorithmically determine sites that are poor for users, as seen in the over affiliated and top heavy sites update. But it’s more important than ever to also make sure your site is good for the search engines with things like speed, content and structure.
“Has Google stepped into Social for a reason”
For the last few years SEO’s have been saying that social signals is a ranking factor but how can Google trust social signals when it’s so easy to game. How can they really track all of the interactions and work out the authority or trust of each social share or mention?
“Good link building strategies”
Of course Google want you to have good, clean link profiles…. It would certainly make their life easier. With the expectations of a big Penguin roll out when Matt Cutts said “You really don’t want the next Penguin update” , it’s time people took a long hard look at their link profiles and started the clean up and changed their strategies.
So what still is important for SEO 2012?
For the onpage, you still need good quality title tags, headings and unique content, along with a good site structure, speed and internal linking.
For your visitors you need to be investing more in keeping them coming back so do newsletters, offers and vouchers. You also need to get more out of the traffic your site gets so do some split testing to increase conversions, making sure your tracking is all set up properly. You also need to get more referrals and recommendations from other sources from social and viral marketing.
For the off page, the ranking algorithm is still heavily weighted to links and you need to be even more careful and cleverer. It’s always, always been about Quality over Quantity. When you’re building links here are a few top tips to help identify a safe link.
  • Check SearchMetrics.com to see whether there has been any reduction in their search engine visibility, however their figures are based on search volume so use this as a starting point.
  • Check that all content on the site is unique and not scraped through the use of a quotation search on Google.
  • Look at the PageRank and how it flows through the website, does the homepage pass equity into the internal pages?
  • Check the number of outbound links that the site currently has and whether those links are related links.
  • Look at the backlink profile of the site in Ahrefs.com and other tools to make sure that they are not over active, or under active with their own link building.
  • Look at the whois in order to check the age of the site.
  • Check the site is indexed in Google and look what Google returns on a site:domain search.
  • Also look at the IP address of the site to ensure that it is not part of a large network of sites that could cause problems as well as looking at the source code to make sure that they are not hiding any information through hidden text, meta refreshes or rel canonical tags.
  • Back in March 2009 at a conference I stated “Build a Brand – Become a Brand”. Whether anyone at the time listened to the advice I’m not sure but it is more important than ever to be the brand. To build a brand you need to go back to traditional PR with and SEO angle, which is purely the reason why Bronco formed a strategic partnership earlier on this year with the PR Agency 10 Yetis. For a successful PR campaign you need to be producing good content and producing topical, social and viral pushes with the aim to get press mentions, social mentions and brand mentions.
    So my advice for what to do now, is to set in place a strategy to improve your overall presence and not just expect to get traffic from search rankings. You need to do a full link clean up now, even if your rankings drop, and then develop a new link strategy for the future. At the same time make sure your on page is exceptional not only for users but for the search engines too.
    There are things that will never change is that Google will continue to do updates, but what is required now is a lot more effort to stay ahead and always remember quality over quantity on everything that you do.
    6:34 AM | 16 comments | Read More

    Forget About SEO, If You Please Google With Your SEO, Said Ex-Google Employee

    It’s not everyday you get to hear from someone that’s worked on Google’s Search Quality/Webspam team and isn’t named Matt Cutts.

    But Andre Weyher, whose LinkedIn profile lists a two-year stint as a member of the search quality team, recently spoke with James Norquay, a search/digital marketer based in Australia, and shared some interesting comments that may — and I’ll say more about this below — help search marketers and webmasters understand a little better how Google views certain SEO strategies and tactics.
    NOTE: Before publishing, we asked Google for a comment on this story. It declined. A day after publishing, Google got in contact to say that Weyher “didn’t work on webspam engineering or algorithms at Google” and said it found inaccuracies in what he said. The postscript below has Google’s full statement. Weyher has also responded to say that while he wasn’t an engineer, he did work within the webspam team. His statement is also in a postscript, below.
    Weyher explains that each person on the search quality team covers a certain “market” or “specialization.” His was content quality and backlink profiles. Below, some of the quotes that I found most interesting from the interview along with a comment or two from me in italics where appropriate.

    On Link Building

    “Everyone knew that Penguin would be pointed at links, but I don’t think many people expected the impact to be as large as it turned out to be. At this stage a webmaster is out of his mind to still rely on techniques that were common practice 8 months ago.”
    He’s referring to the Penguin update that launched in late April, of course. Google estimated that it would impact about three percent of search queries. There have been two Penguin updates since: in late May and early October.
    “Not only this but take PR for example, getting a link from a high PR page used to always be valuable, today it’s more the relevance of the site’s theme in regards to yours, relevance is the new PR.”
    “…don’t dismiss directories completely. I have heard people talking about directories being altogether bad and advise people to avoid them. This is not the case, good quality, moderated directories, or niche directories are still worth looking in to.”

    On What Makes A Spammy Link Profile

    “There are a good few elements taken into account here, like how many links are there in total? A very important one; what is the quality of the pages they come in from? Do the pages look “real” or are they just there to host the links? What anchors are used? The commercial vs. non commercial ratio of the anchors.”
    One of the most common post-Penguin pieces of advice that I’ve seen is to vary the anchor text of links pointing to your website. This interview seems to confirm that Google is (or was) looking at anchor text ratios.

    On On-page SEO

    “Of course you can’t over-do it as Google now also penalises for over optimisation, so don’t putt [sic] more than 2 commercial keywords in your titles or Google will frown upon it.”
    Google might disagree with this quote. There was talk earlier this year that Google was planning to penalize for over-optimization, but when the Penguin update launched, Matt Cutts clarified that “over-optimization wasn’t the best description.” See our Penguin launch article for more on that. Also, I’ve never heard any other Googler make such a specific comment about keywords in title tags.
    “Try to work on your website as if SEO was not part of your plan.”
    “…what I tend to tell people is the following; if you want to please Google with your SEO, then forget about SEO.”
    This echoes a theme that I’ve seen many smart SEOs talk about this year. Probably the best article on this idea is Adam Audette’s SEO Should Be Invisible.

    Final Thoughts

    We reached out to Google, but the company declined to comment on the interview.
    The interview offers what I think is an interesting and potentially valuable look into how Google views certain SEO strategies and tactics in relation to its search quality and anti-webspam efforts. But I think it’s also important to keep in mind that these are the views of just one member of a large team at Google. As with any interview, it’s up to us as readers to try to separate the proverbial wheat from the chaff — i.e., what may reflect Google’s views versus what may be the interviewee’s opinions.
    Postscript (Oct. 17): Google has now decided it does want to comment on this post, telling us about Weyher:

    He didn’t work on webspam engineering or algorithms at Google. Given that we saw several incorrect statements in even this quick interview, we’d recommend sticking to trustworthy sources for accurate info on how Google works.
    Postscript 2 (Oct. 17): Weyher tells us:

    I wasn’t an engineer and wasn’t responsible for creating the algorithm in any way. No one within Google knows the entire picture apart from maybe 1 engineer, 1 level under Larry Page.

    My tasks in the search quality team under Matt Cutts were executing Google policy, especially content quality rating and quality of backlink profiles, applying appropriate penalties and creating reports that would be taken into account by the webspam engineers.

    By reviewing literally thousands of cases of what NOT to do, you learn what the limits are and from what exact point Google starts seeing something as spammy.

    My answers in the original interview were based on my experiences in the 2 years I was on the team. Of course it’s important to mention that I am not an official Google spokesperson but certain things that I have learnt at my time in Google are still current.

    As far as elements like commercial keywords in titles are concerned, I don’t think anyone would doubt that Google doesn’t like on-page over optimization. You can give it another name but it comes down to the same thing: try to make your page only search engine focused is not something Google likes.

    It’s hard for me to comment about any incorrect statements without Google describing which were incorrect.
    About The Author:  is Search Engine Land's Executive News Editor, responsible for overseeing our daily news coverage. His news career includes time spent in TV, radio, and print journalism. 
    5:14 AM | 1 comments | Read More